Asking Out Loud with The New School

Asking Out Loud with The New School is a new edition of Cannes Lions Masterclasses. Over the course of this 15-episode podcast series, you’ll tease apart the questions, challenges and curiosities that make some of the world's most creative minds tick.

Cannes Lions understands that sometimes the best answer is really a question, so we’ve partnered with New York’s most progressive university to bring these inquiries to the main stage. Here you are invited to challenge assumptions, break with the status quo, and uncover radically new ideas with today's most innovative thinkers.

Listen to the latest episode


From degrees and certificates to free public programs and executive education, The New School is a global university that offers myriad paths to creative solutions. They believe that sometimes the best answer is really a question, so they're inviting you to listen in as they challenge assumptions, break with the status quo and mine the power of inquiry to uncover radically new ideas with today's most innovative thinkers, recorded live at Cannes Lions 2018.

Episode 1: Can your team surf the next digital wave?

As T-Mobile’s Executive Vice President, Marketing & Experience, Nick Drake is responsible for all marketing, product management, and digital platforms. His team is tasked with ensuring we deliver incredible marketing and customer experiences while driving the company’s digital transformation efforts.

In this episode, Nick sits down with The New School's Academic Director, Global Executive M.S. in Strategic Design and Management, Melissa Rancourt, to question what the future of digital marketing might look like and what (if anything) teams can do to prepare for the next revolution.


Episode 2: How do you raise the next C-suite?

What does it take to develop talent to become the next generation of business leaders? Karen Kaplan, the current Chairman and CEO of Hill Holiday, is certainly in a position to provide answers. She joined the company as a receptionist, to save money for law school. Three decades later, she’s had just about every job there is to have at an agency, gaining valuable insight into how to approach each business challenge with a fresh perspective.

In this episode, Karen will share stories from her career with Melissa Rancourt amd explore how she built an executive team of over half women, what it's like to be one of the few female agency chairmen in the country and more.


Episode 3: Why does creativity even matter?

One of the biggest of this year's festival needs a superstar to answer it. Luckily Chuck Porter is a bonafide advertising legend. He joined the Crispin Agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was quickly renamed Crispin & Porter, and within three years, it doubled in size and was named a top-15 creative shop in the US. Under his leadership, CP+B became one of the world's most-awarded agencies and honoured as AdAge's "Agency of the Decade.

Who better to talk to Melissa Rancourt about the power of creativity and why, in this uncertain time, it matters more than ever to businesses?


Episode 4: Who do you think you are to impact culture?

As a creative, collaborator and entrepreneur, Keith joined the 72&Sunny team with a passion and history for harnessing creativity and pushing boundaries for cultural impact. Throughout his career, Keith has created thought-provoking and effective work. This includes rebranding and helping build a sports company to a billion-dollar brand, launching a Winter Olympics campaign, and creating cultural conversations around gender stereotypes in the toy category. Keith is also the founder of SATURDAY MORNING, an initiative that works to bring awareness and shift perceptions on racial bias and injustice. Keith and his wife are parents to two wonderful children and one highly charismatic French Bulldog named Roger.

Episode 5: What is the role of the artist?

Robert Wong was born Chinese, grew up Dutch, was Canadian, and is now American. While studying to become an accountant in Toronto, Robert woke up one day, flew to New York, and became a graphic designer instead. Best known as design chief of Starbucks and co-founder of Google Creative Lab, Robert has been honored as a Master of Design by Fast Company and one of the 50 Most Influential Designers in America. His work has been featured at exhibitions around the world including the Cooper-Hewitt National Design Museum and the Museum of Modern Art (MoMA).

Robert has no plans of going back to accounting. Instead, he'll be chatting to Melissa Rancourt about the role of the artist in the creative landscape.


Episode 6: Susan Credle from FCB

As FCB's Global Chief Creative Officer, Susan Credle heads up the agency’s creative product and reputation. She is one of the industry's leading creatives and an important voice representing women. The creative brilliance responsible for the iconic M&M's "Human" and Allstate's "Mayhem" campaigns, she has received numerous industry accolades, including Ad Age's "100 Most Influential Women", Business Insider's "Most Creative Women in Advertising" and an induction into the AAF's Hall of Achievement. In 2017, Susan was named a Matrix honoree by New York Women in Communications.

Today, she sits down with The New School's Melissa Rancourt to talk all thinks culture and influence.


Episode 7: Tom Donaldson & Jill Wilfert from Lego Group

Tom Donaldson is the VP of the Creative Play Lab at the LEGO Group and Jill Wilfert is the company’s VP of Global Licensing and Entertainment. Together they are helping to continually re-invent the LEGO brand and redefine how it engages with its millions of fans around the world. Whether it’s entertainment and film franchises or the creative possibilities of technologies like AR and VR, the pair focus on the power of play and what it can do to help the brand and deliver results.

In this episode of Asking Out Loud, they sit down with The New School’s Melissa Rancourt to explore the power of play and why LEGO remains one of the world’s most loved brands.


Episode 8: What’s The Key To Strategically Serving The Social Good?

Akon is an American-Senegalese singer and producer. Brought up in a family of musicians, he spent his early childhood in Senegal before leaving at the age of seven to live in the USA in Union City, New Jersey. A Grammy-nominated, multi-platinum selling artist, producer, entrepreneur, and philanthropist, Akon is one of the world most influential voices in music today. As an entrepreneur, he's also been working to redefine how individuals can make a difference in the development of Africa, investing in everything from Blockchain to energy. In this episode, he sits down with The New School’s Melissa Rancourt to share some lessons he's picked up along the way.


Episode 9: What Does It Take To Innovate In China?

Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing technology that supports China’s media communications industry. With more than 28 years of experience in the media communications industry in Greater China, she draws upon an extensive network of thought leaders to offer extensive experience in business management and networks to fund and mentor startups and to create winners. She was recently honoured as one of the 29 most inspiring women in digital, a prestigious recognition and an important symbol for female empowerment at and by Dmexco, The Female Quotient and Refinery29 in 2017. In this episode, she sits down with The New School’s Melissa Rancourt to talk about innovation and her experiences of building businesses in China.



Asking Out Loud won't end when Cannes Lions 2018 comes to a close. Over the next few months, we'll be releasing more episode featuring the likes for Gabe Greenberg, Brian Wong, Ellie Norman, Richard Edelman and David Shing.