The easy thing about hard things is that you know they take effort and commitment. The hard thing about easy things is that you take them for granted and assume they will always exist. Join last year's Lion of St. Mark's recipient, Droga5 Founder and Creative Chairman David Droga, for a chat, hopefully a laugh and maybe even a little cry.
Michael Wolff will sit down with advertising legend Jeff Goodby to discuss what has changed since the book’s release, what Wolff sees in the future of the Trump presidency, and the evolving role of journalism in the age of social media.
"My hopes are high for this session for two reasons. First, tech can make brands more meaningful and creativity makes them special. Second, I love that Adobe will share the stage with partners Pentagram, an artist and the brand (presume the AI will work in the background!). This telegraphs that they understand "collaborative creativity" - Matt Biespiel, Former Creative Marketer of the Year
"It is so easy to get lost in the buzzwords of the moment – digitisation, big data, digital ecosystems, agile, etc. But at the end of the day, creativity is what drives growth, and that is the most important thing. Ultimately we are here to inspire more people to use more of our products more often; this session will bring us back to our creative roots." - Alison Lewis, Chief Marketing Officer, Johnson & Johnson Consumer
In this special session, YouTube's CEO Susan Wojcicki will talk about brand building, engaged audiences and accountability in the digital age. Susan will be joined by Lubomira Rochet, Chief Digital Officer of L'Oreal, and Lyor Cohen, YouTube's Global Head of Music, who will share his vision for a new golden age of music.
William Hesketh Lever wanted to make the world a better place. This founding principle runs through the veins of Unilever, driving every aspect including its growth. Keith Weed discusses how a ‘founder’s mindset’ is the secret to success and examines the business model of the future.
Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; James Temple, EVP Chief Creative Officer, EMEA; and Jess Greenwood, VP, Strategy, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.
"I’d love to see the Economist Big Debate broadcast live. This is one of the hottest topics in our business, creating endless debate with different fact sets. It would be fantastic for everyone to hear these great panellists discuss the issues directly with each other. I have no doubt it will be lively, informative, and leave us all understanding the issues more deeply. Bring it on!" - Syl Saller, Chief Marketing Officer, Diageo
Robert Wong and Steve Vranakis from Google's Creative Lab give a peek behind-the-scenes at how creativity is driving what matters next to Google, its partners, and the billions of users it serves.
Japanese trendsetters have been rocking Asia’s style and lifestyle for decades. In the age of influence, cultural crossover from Japan to the region’s mass markets is exploding, creating collaborative opportunities for global brands. Enter LDH (Love + Dream + Happiness), a leading force of Japanese cool.
"The Chinese converged mobile media landscape is so advanced and growing so fast and the rest of the world needs to learn and re-apply. An inside view on this social media giant, that is fast crossing its borders and reaching global scale, is a session not worth missing." - Anuraag Trikha, Global Director, Marketing Communications, Heineken
In January, Gretchen Carlson was elected to take the reins of Miss America, and she’s transforming the organisation to align with its original purpose: empowering smart, passionate, badass women.The panelists will discuss brands' role in the global #MeToo movement – and how they're upending a 97-year-old brand as an empowering platform in the midst of a cultural tipping point.
"A LEGO brick ignites creativity and the imagination. Through play, children also learn important skills like confidence, which in adulthood makes them better equipped to navigate the challenges and opportunities of the future. Now more than ever, it’s important that we foster skills building and truly understand what those skills can help the next generation achieve. This session will explore how confidence can transform individuals, giving them the power to affect change … not to be missed, in my opinion." - Julia Goldin, Chief Marketing Officer, LEGO Group
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