Make the case to come to Cannes Lions with the new 'Convince the CFO' kit

We don’t need to convince you that Cannes Lions is the year’s unmissable communications festival. It’s the only global meeting place for the whole marketing and creative communications industry after all!

But we know that it's sometimes hard to make the case to those that control the budgets. To help, we’ve created the ultimate “Convince the CFO” kit, packed with resources that will help your discussions.

Get the kit

Download the kit to make it easy 

Fill in your details and we'll send you a pack that contains everything you need to tell a compelling story that will see you inside the Palais des Festivals come 18 June.

"Creativity is at its best when it solves real and clear business or human challenges."

Wendy Dixon
Category Director, European Business Leader, P&G Fabric Care Brands at Leo Burnett

Need more evidence? Here's how Cannes Lions can answer the questions that keep you (and your CFO!) awake at night

Everyone’s talking about blockchain…

But you don’t really understand how it works, even if you sometimes think you do. Is it really going to change the world? And more importantly, is it going to change your job?

Relax…

You don’t need to understand how Blockchain works. But you do need to know how it could change your industry. In his Cannes Lions talk, Brian Wong, CEO of mobile rewards startup Kiip, will explain how blockchain is transforming advertising and how it will empower consumers to understand the true value of their data and engagement.

AI + AR + VR + HCP = what exactly?

The future is digital, we all know that, and the pace of change is accelerating, but where is all this leading? Sometimes it feels impossible to keep up with the latest developments in tech.

Relax…

In his Cannes Lions talk, Chris Duffey, Strategic Development Manager of Adobe, will take a look into the future to explain the unprecedented opportunities that arise when human and machine combine forces to co-create. And Alicia Hatch, CMO of Deloitte Digital, and Anthony Reeves, Global Executive Creative Director of Amazon, will show how AI solutions can transform your business.

Consumers keep changing…

You know what they used to like, and you’re pretty sure you know what they like right now – but do you truly believe you know how they’ll behave even two years from now?

Relax…

In her Cannes Lions Talk, Andrea Bell, WGSN’s Director of Insight and Executive Editor, Americas, will uncover the consumers of 2020 and reveal three key new consumer tribes you need to be aware of. Find out what they mean for you and your business.

Retail is changing direction...

First offline went online, then online started to go offline again. Where next? What are the new trends in the physical, digital and even virtual worlds you need to know about?

Relax…

Katie Finnegan, founder of Store No 8, Walmart’s incubation arm, has been working on disruptive ideas that will transform the future of retail in the near future. In her Cannes Lions talk, she’ll share the radical innovations she’s uncovered at a time when technology influences all aspects of consumers’ lives. And Apple retail guru Angela Ahrendts will talk about human connection, inspiring learning and unlocking creativity.

You don’t understand Generation Z…

Who are they? What do they believe? And why do they keep looking at you like that?

Relax…

At Cannes Lions, Sarah Owen, Senior Editor at WGSN, lifts the lid on Gen Zers, and explains how their priorities will transform the workplace, entertainment and even how we eat.

You’re not sure what men want any more…

What does masculinity mean in a world of sexual harassment scandals and the #metoo and Time’s Up movements? What are men thinking? And where are they heading?

Relax…

Futurist Faith Popcorn will be joined by an outspoken panel of experts at Cannes Lions to debate how the current gender war will be resolved and the role men will play in tomorrow’s culture – as well as the implications of the rise of gender fluidity sweeping through society.

The role of women in society is changing…

So what does femininity mean now? And how is that likely to impact the work you create?

Relax…

Cosmetics brand CoverGirl and creative agency Droga5 will host a conversation at Cannes Lions discussing ways creators can challenge stereotypical expressions of femininity and push the boundaries of creativity by giving women the power to define it.

You feel like you’re burning out…

What happened to your energy? What happened to your creativity? What are you doing with your life? You’re floundering instead of flourishing.

Relax…

Happiness coach Samantha Clarke will be holding a workshop at Cannes Lions offering practical, non-fluffy techniques to improve your creativity, happiness and mindset.

You’re not sure if you’re meant to be making profits or making people feel better...

Non-profits are springing up everywhere and everyone is obsessed with ‘purpose’. Where did the good old-fashioned bottom line go?

Relax…

A panel of Cannes Lions experts including ‘Effective Explained’ author Louise Cook and VCCP Vice Chairman Julian Douglas will debate whether we should look beyond the economic impact of our work to also measure net social and environmental impact. And what will be the consequences for the industry?

Surely there must be something that will help you sleep at night?

You’ve tried meditation, sleeping tablets, counting sheep. Nothing works.

Relax…

You can buy a ticket for Cannes Lions here. Close your eyes. Tomorrow the world will seem like a very different place…