Some people wait for change. Others make it happen.

The power to change the future – of creativity, of experiences, and of our world – is in our hands. While 2017 evoked socioeconomic debates challenging the future of work and our world, Amazon and Huge are making 2018 about giving the power back to the dreamers, the makers and the builders to help tackle some of the biggest challenges facing our society.

Apply now

Join Amazon and Huge for the live "Change for Good" Hackathon at Cannes Lions

Together with Amazon and Global Citizen, an advocacy platform, Huge invites the industry’s brightest talent from all disciplines to join forces along the Palais des Festivals in a two-day Hackathon.

Teams from across the globe – regardless of agency or brand – will come together 19 - 20 June to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Of the applications received, 7 teams will be chosen to compete in the first-of-its-kind Hack, and the team presentations and judging ceremony will take place on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, 20 June at 15:30.

Teams selected to participate in the Hackathon will receive


A full-week delegate badge to enjoy all that the festival has to offer


Hands-on mentorship from some of the world's most prominent industry leaders and change influencers




On-the-ground solution architects from Amazon Web Services and Amazon Alexa will be available to make ideas a reality


Opportunity to work with Global Citizen to bring the final product to market



Who should apply?

The most successful Hackathon teams are cross-disciplinary and should include strong creative, strategy and technology representation.

Apply now. Teams announced 29 May


The judging ceremony will be open to all festival attendees at 15:30, 20 June on the Interactive Stage inside Lions Innovation (Palais II), where the final presentations and winning products will be unveiled.

Follow the action at #changeforgood.

Amazon Web Services
Amazon Alexa
Global Citizen

About Global Citizen

Our mission is to build a movement of 100M action-taking Global Citizens to help achieve our vision of ending extreme poverty by 2030.Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change. Global Citizen embraces the philosophy of good technology as a powerful force for affecting change. They passionately believe that technology can affect thinking and motivate people to take action.

About Huge

Huge is a global experience agency providing marketing services and digital transformation to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,500 employees working across 12 offices throughout North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit

About Amazon Alexa

Alexa is Amazon’s cloud-based voice service available on tens of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Our collection of tools, APIs, reference solutions, and documentation make it easy for anyone to build with Alexa. Start building for voice today by adding new capabilities to Alexa, connecting Alexa to devices, or integrating Alexa directly into your products. To learn more about Amazon Alexa visit

About Amazon Web Services

For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 49 Availability Zones (AZs) across 18 geographic regions in the U.S., Australia, Brazil, Canada, China, France, Germany, India,Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit

Apply now. Teams announced 29 May

Team Eligibility & Guidelines
Five people make up a Hackathon team. To be eligible for participation, please follow the below guidelines in creating your teams:

The most successful teams are cross-disciplinary and should include strong creative, strategy and technology representation

Teams must choose one of the six Global Citizen campaigns of which their idea will support

A prize will be awarded to the winning team to help bring the idea or product to life. The winning team must be available to work with the hosting organizations after the festival on a go-to-market strategy and promotional plan to launch the product or idea