Cannes Lions for Brands

The world’s biggest and fastest-growing brands come to Cannes because they understand the link between creativity and effectiveness. 

WHAT'S ON

"We're here at Cannes Lions because we believe in creativity. It's creativity that will break through the clutter and get your brand noticed."

Keith Weed, Chief Marketing & Communications Officer, Unilever

Creativity matters for brands

The research is clear. Companies that win creative awards outperform the stock market 4.5:1.


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COME TO CANNES LIONS TO LEARN HOW TO RAISE THE CREATIVE BAR

Across the five days of Cannes Lions 2018, the programme of talks and events will deliver real insight and actionable intelligence for brand marketing professionals who want to see how they can improve their business performance through creativity.

From mainstage talks and informal CMO-led sessions on the Cannes Lions Beach to the new Marketers’ Summit, the content at Cannes Lions will help you build your brand and navigate the future.

Introducing the Brand Marketers’ Creative Summit: A new wrap-up and future guide

Don't miss a new half-day programme of insightful, high-level content sessions designed to be a one-stop shop for time-poor, information hungry marketers. These sessions offer a digest of Cannes Lions and key pointers on what they should prioritise going forward.

Only available to senior marketers attending the festival, the programme is designed to spark debate and help move marketing forward.

Get insights to drive creative excellence in the next 12 months

The programme for the Marketing Summit features industry experts and CMOs like P&G's Marc Prichard, the ANA, marketing professor Scott Galloway, Zeitguide's Brad Grossman and WGSN’s Managing Director, Carla Buzasi. They'll offer insight on the need-to-know industry and cultural trends, advice, and a look at the innovations and technology that will shape the future.

PLUS GET INSIGHTS & INTELLIGENCE FROM THE WORLD'S BIGGEST BRANDS ON THE MAINSTAGE

More than 70 brands will take to the Cannes Lions stage to share how they make creativity work in their organisation and get real ROI for their marketing. They include:

1

L’oreal

Lubomira Rochet, Global Chief Digital Officer of L'Oréal will lead an engaging discussion on how technology has been pivotal in transforming the beauty industry and share her point of view on what measures big organisations must take to adapt and be ready for the new customer-centric landscape. 

2

Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital, and Anthony Reeves will discuss how to avoid becoming complacent with AI solutions, and instead use them to transform your business, inspire creative thinking and ultimately drive business performance.

3

Apple

In a Cannes Lions first, hear Angela Ahrendts, Senior Vice President, Retail at Apple, interviewed by Tor Myhren, Apple's Vice President of Marketing Communication, about her leadership and the journey Apple Retail is on to enrich lives.

4

McKinsey

On the heels of the "Economics of Creativity", Cannes Lions and McKinsey continue their quest to define the specific business practices and capabilities that drive the value of creativity. McKinsey will unveil the findings of their latest study focusing on how the best performing marketing organisations make creativity thrive today.

5

IKEA

Claudia Willvonseder, CMO at IKEA Group - alongside Paul McGowan from Kantar and WPP's Mark Read - will reveal new creative work inspired by a series of data experiments which surface how home furnishings can actually improve lives and create a better world.

6

P&G

P&G's Marc Pritchard is set to answer some of marketing's big questions: What remains to be done on media transparency? What do we need to challenge and change as clients, agencies and partners to keep raising the bar on creativity and be a force for good and growth?

7

Unilever

On stage, Keith Weed will discuss how a ‘founder’s mindset’ is the secret to success. With over 100 years of progress and a raft of new founders of acquired brands still growing their businesses within Unilever, he examines the business model of the future.

8

PATAGONIA

Alex Weller, European Marketing Director at  Patagonia, will shine a light on the disruptive model behind the brand’s communications strategy and the ways in which the brand engages with its international community of advocates.

9

KFC

KFC's Director of Brand Communications, George Felix, and Wieden+Kennedy executive creative directors Jason Bagley and Eric Baldwin will show how KFC has managed to inject its iconic founder into the forefront of culture and turned the brand into one of today’s most talked-about, modern marketers.

10

LEGO, Bacardi Martini, Pepsico & IBM

The Branded Content Marketing Association (BCMA) will probe marketing leaders from LEGO, Bacardi, Pepsico and IBM about the pivotal moments in recent branded entertainment history that have truly changed the game for brands using content at the heart of their marketing campaigns.

COME TO LEARN HOW TO TRANSFORM CREATIVITY INTO BUSINESS PERFORMANCE

The Innovation Track is about transforming creativity into business performance. Transformation. Brand performance. Culture. Failure!

Practical by nature, this track explores the challenges associated with disrupting yourself, uncovering new ideas and delivering breakthrough applications of innovation that drive your brand.

Now running for the full festival week in Palais II, the Innovation track covers culture, partnerships, strategies and practices to drive brand innovation, as well as product, data and technologies that enhance creative capabilities. The Innovation space brings creativity to life for brands, through talks, live demonstrations and activations to see how the most cutting-edge technology and innovation can be applied to brands today.


The world's biggest brands will be at Cannes Lions

Adidas
Amazon
BBDO
Burger King
Coca Cola
DDB
Droga 5
Facebook
Forsman and Bodenfors
Heineken
Hill and Knowlton Strategies
Nike
Paypal
PnG
Samsung
Sudler and Hennessey
TBWA
Tencent
Unilever
Visa

WANT TO SUPERCHARGE YOUR BRAND'S CREATIVITY AND ENJOY REAL ROI? GET THE NEW Cannes Lions Masters for Brands PASS

The Cannes Lions Masters for Brands Pass provides an immersive learning experience for you and your marketing team. It's a mix of private talks, sector-specific screenings, bespoke tours of the work with commentary from jury, learning sessions and access to future-focused thought leadership from high-profile and relevant industry luminaries.

It delivers insights from the festival in a way that's designed to help your brand get maximum ROI.
BUY A PASS

"It's a chance for me to help some of the world's best marketers become even better clients. We know that brands need to get a higher ROI on the time they spend at Cannes Lions"


Matt Biespiel
Former Creative Marketer of the Year

Learn with one of the world's best marketers

For more than a decade, Matt Biespiel was the worldwide lead on developing the McDonald's brand. In this time, he built a "culture of creativity" that helped McDonald's to become the "World's Most Effective Advertised" brand and to be honored by Cannes Lions as the 2014 Creative Marketer of the Year.

At Cannes Lions 2018, he'll help guide those people with the Cannes Lions Masters for Brands pass on a bespoke programme of events and talks to maximise their ROI at the festival.