ON THE CREATIVE AGENDA AT CANNES LIONS
Cannes Lions is the world’s largest festival and awards for the creative and marketing communications, entertainment, design and tech industries. This is where the global agenda for creativity in marketing communications is set by the world’s leading brands, the most creative agencies and the most innovative media owners and platforms.
Join in the debate and listen to how you can gain competitive advantage and growth from creativity as Cannes Lions defines the creative communications agenda for the next 12 months and beyond.
Make sure you're at Cannes Lions this June to take part in shaping the agenda to future-proof your business.
HOW ARE BRANDS BOOSTING MARKETING AND CREATIVE CAPABILITY TO TRANSFORM AND GROW?
P&G will ask what do we need to challenge as clients, agencies and partners to keep raising the bar on creativity? L'Oréal will reveal how it has revolutionised customer experience, marketing and product development to transform its mission. Walmart’s new incubator, Store No 8, will explain how it uncovers ideas that will transform the future of commerce. And Samsung will share its transformation from focusing on engineering to improving people’s lives.
"HELLO ALEXA": HOW CAN WE EXPLOIT THE CREATIVE POTENTIAL OF VOICE?
50% of all search will be via voice in 2020, so how should your brand sound? Wavemaker will reveal research to help you create the right voice for your brand. Also join Amazon, one of the world’s fastest growing brands, as they explore what will happen when AI is no longer a competitive advantage but a business necessity.
HOW CAN CREATIVE EXPERIENCES REVOLUTIONISE CUSTOMER RELATIONSHIPS?
Apple will share its vision on reinventing the retail experience for its devoted consumer following. Chinese powerhouse Tencent will open up about its approach to creating exceptional experiences for one billion consumers, and flatpack furniture giant IKEA will reveal how a bricks-and-mortar retailer can out-smart online specialists by delivering personalised content marketing at scale.
THE GENDER AGENDA: WHAT ARE THE NEW RULES AND HOW WILL THEY IMPACT CREATIVITY?
Futurist Faith Popcorn, academic Michael Kimmel and star of hit show 'RuPaul's Drag Race' Violet Chachki will explore new, unchartered territory and what it means for all of us when the old gender rules simply don't apply. Plus listen to brands really putting their money where their mouth is to drive systemic change in organisations and agencies, including HP and Unilever. What about the campaigns really debunking the stereotypes? Hear form COVERGIRL and Droga5 on how they have achieved cultural impact as well as effectiveness.
HOW DOES CREATIVITY NEED TO EVOLVE TO BETTER INFLUENCE AND ENGAGE THE FUTURE CONSUMER?
Understanding future trends is only half the story: how do we really reach and engage people at scale? Don't miss Susan Wojcicki, CEO of YouTube, on a journey through video culture that explores how digital advertising must develop a more human touch to generate impact. Global trend forecaster WGSN will reveal little-known but big-impact insights direct from Gen Zers that could help you future-proof your communication strategies.
Are the big technology platforms killing innovation?
The Economist will moderate a debate on one of the most contentious and compelling topics in branded communications, featuring speakers from the branded communications ecosystem and beyond. Plus industry provocateur and NYU Stern Professor Scott Galloway will talk about the chapter he should have written, 'The Break Up of Big Tech', in his recent book 'The Four: The Hidden DNA of Amazon, Apple, Facebook and Google'.
How will the blockchain revolution transform creativity?
If embraced, blockchain will dominate the underlying technologies that power the buying, selling and serving of advertising. Kiip's founder will showcase the latest from its labs, including blockchain’s role in empowering the consumer to understand the true value of their data and engagement in the advertising equation. While Omnicom Media Group, MadHive and GroupM are set to reveal their collaboration on the launch of a new initiative which could change the course of advertising history.
What will the agency of the future look like and who will be your next boss?
In a Cannes Lions first, hear from some of the brightest minds and biggest stakeholders in the modern marketing communications ecosystem - Accenture Interactive, Publicis Groupe, Joan Creative and Rothco - as we host a provocative main stage debate on the powers and pitfalls of this new world, how creative cultures are meaningfully made, and who will succeed in recruiting the best talent.
How does content hit the cultural zeitgeist?
Hear from producers of the 'Dirty John' podcast on how a true-crime podcast became a global sensation that was downloaded over 10 million times within six weeks of release and the creators of 'The Handmaid's Tale' on how they hit the cultural currency jackpot 30 years after the novel was published. What are the secrets to creating content that people actually care about? Find out from some of the most innovative and inspiring creators, brands and storytellers on the planet.